Chicago Bears coach Ben Johnson is using perceived doubts about his team's sustainability as motivation for the upcoming season. Following a breakthrough 2025 campaign, the Bears have been labeled the "No. 1 regression candidate" by some analysts.

Johnson cited comments from Jacksonville Jaguars coach Liam Coen, who expressed surprise at the media attention surrounding the Bears and quarterback Caleb Williams, questioning why his own team received less coverage. Coen suggested the focus on Williams implied a belief that the Jaguars "all think they suck." The Bears' offense was highly productive in 2025, but several close wins, including a playoff victory, have led to speculation about potential regression.

Johnson dismissed concerns about teams figuring out their offense in his second year. Defensive tackle Grady Jarrett echoed this sentiment, stating the team's mindset is always to be "the hunters." Both Johnson and Jarrett emphasized that external perceptions do not dictate their approach, and they remain focused on their process and internal motivation. Coen, meanwhile, sees the lack of media hype as a readily available source of motivation for his players.