HeadlinesBriefing favicon HeadlinesBriefing.com

NBA extends Abu Dhabi partnership, eyes more games

www.espn.com - NBA •
×

The NBA and Abu Dhabi's Department of Culture and Tourism have extended their partnership, agreeing to bring more preseason games to the UAE and launch a new global academy in the capital. Financial terms weren't disclosed, but the nine-year deal is likely worth well over $300 million, reflecting the league's growing investment in the Middle East.

This move aligns with the NBA and FIBA's efforts to launch a new European league, possibly next year. Abu Dhabi's deep ties to Manchester City, which has met with the NBA about the venture, could play a role. The league has played preseason games in Abu Dhabi annually since 2022, with teams like the Celtics and Knicks visiting.

The planned academy will serve as a global hub for top high-school-age players from the UAE and beyond, with some activities for local girls. NBA deputy commissioner Mark Tatum noted the partnership has boosted basketball participation by 60% in the UAE since 2022, reinforcing Abu Dhabi's role as a basketball hub.