The NBA will make what it calls the biggest investment ever into European basketball when it starts a league there in 2027, according to deputy commissioner Mark Tatum.
The league's commitment is framed around the goal to unlock the full potential of the new European competition. Tatum's remarks signal that the NBA sees substantial growth opportunity across the continent, where basketball has a long-established fan base and a deep pool of talent.
The move marks a significant expansion of the NBA's international footprint. By committing major resources to a European league, the NBA aims to develop the sport at every level, from elite players to grassroots fans, while building a platform that can compete with existing European competitions.
The 2027 launch date gives organizers a window to build infrastructure, secure partnerships, and establish a regional identity for the league. Further details on structure, team locations and broadcast arrangements are expected as planning advances.
Source: ESPN NBA · Summarized by HeadlinesBriefing