Millions are wagering on what Super Bowl announcers Mike Tirico and Cris Collinsworth will say during the upcoming game. Prediction markets, like Kalshi and Polymarket, offer bets on specific phrases, with the average amount risked in NFL announcer mention markets growing exponentially. This season, the markets have seen over $47 million wagered, driven by the popularity of these unique bets.

These mention markets allow users to trade on the likelihood of specific words or phrases being uttered during the broadcast. For example, bets were placed on whether the word "honor" would be used during the AFC Championship game. This trend reflects the growing interest in prediction markets, which are expanding beyond traditional sports wagering to encompass various aspects of popular culture and current events.

Sharp traders and casual bettors alike are drawn to these markets, seeking an edge. Data analysis and statistical modeling play a role in predicting announcer behavior. However, as one trader learned, even with a model, unpredictable game moments can lead to losses. The Super Bowl, with its massive audience, is expected to see huge interest in these markets.

With 34 potential terms available on Kalshi, from "Legion of Boom" to "Tom Brady," the potential for wagering is vast. The growing acceptance and virality of mention markets indicate they are here to stay. What happens next? Expect even more creative betting options as the Super Bowl approaches.