The humble garden gnome, first sold at Augusta National for $50 in 2016, has exploded into a $10,000 collectible that may be discontinued. Ryan Carey, a golf memorabilia expert, notes this obsession with the 13.5-inch bearded figurine exceeds even sales of Tiger Woods' $5 million irons. The gnome's popularity stems from its annual limited releases and themed attire, from Christmas sweaters to peach ice cream sandwiches.

Patrons queue for hours, spending thousands on merchandise, while collectors like Kenneth Locke dress as the gnome for tournament selfies. Rumors of discontinuation persist despite the Masters' $69 million annual merchandise revenue, which includes $1,000 receipts from casual shoppers. A 2016 gnome edition could fetch $10,000 at auction, a 200-fold increase from its original price.

This consumer frenzy contrasts with Augusta National's reluctance to discuss the gnome's future, leaving collectors and fans in limbo.