Four years after a viral clip of LeBron James coaching a confused Austin Reaves became an internet sensation, the backstory finally emerged on Steve Nash's 'Mind The Game' podcast. The footage captured James giving instructions to Reaves during a January 2022 game where the Los Angeles Lakers led the Brooklyn Nets by 15 points with under two minutes remaining.

Reaves explained the confusion stemmed from a miscommunication about a play call during an after-timeout situation. He thought he was supposed to be positioned on the weak side while James believed he was part of the action involving Anthony Davis and Russell Westbrook. The scoreline itself explained why Reaves looked so perplexed - with the game essentially over, he questioned why James was even still playing.

The meme's impact was immediate and massive for Reaves' social media presence. He revealed that James sharing the clip caused his followers to explode from approximately 60,000 to 7 million overnight, creating what he described as a 'bing, bing, bing' moment while dining in Philadelphia.