Texas Tech booster Cody Campbell publicly criticized Big 12 commissioner Brett Yormark for scheduling the Red Raiders' October 18 game against Houston on a Friday night, calling it "absurd" and noting Friday nights are "sacred" for high school football in Texas. The chairman of Texas Tech's board of regents took to social media to express his dismay, prompting Yormark to respond that "Cody Campbell does not run the Big 12."

The dispute highlights scheduling tensions in the conference, with Yormark defending the decision by noting Friday night games outperformed the Big 12's average rating by 64% in 2025. The commissioner explained that league boards and athletic directors had approved 12 non-Saturday games per year to boost viewership, while Campbell accused Yormark of prioritizing ratings over team interests, especially after Texas Tech would be traveling from Oregon.

Campbell, a billionaire oilman and former Texas Tech offensive lineman, has become an outspoken voice on conference matters, previously pushing back against the league's ban on the Red Raiders' tortilla-tossing celebrations. His social media posts, including the provocative "EVERYTHING RUNS THROUGH LUBBOCK!!," demonstrate his growing influence as a donor who has made significant investments in Texas Tech athletics through the Matador Club.