Georgia’s men’s basketball program received a $10 million gift from alumnus Adam Wexler, the founder of daily‑fantasy leader PrizePicks. The donation, announced Thursday, marks the largest single contribution in UGA Athletic Association history and will be earmarked for personnel salaries, operating costs and facility upgrades in the coming seasons. Wexler’s pledge arrives as the Bulldogs seek to build on recent NCAA tournament appearances.

Wexler, a 2007 Georgia graduate, cites his father’s legacy as a former Georgia football and track athlete as a key motivator. In a release, he called the era of name‑image‑likeness deals “interesting” for donors and expressed hope the gift sparks broader support for the Bulldog community. He also highlighted the potential for alumni engagement beyond financial gifts. Coach Mike White praised the timing, noting the program’s upward trajectory.

The infusion bolsters Georgia’s push to become a consistent contender in the SEC and national scene. With Wexler stepping down as PrizePicks CEO in 2024 and launching the music nonprofit Hidden Jams, his shift toward philanthropy signals a new chapter for the program. The Bulldogs now have a rare financial edge as recruiting battles intensify. This advantage could reshape recruiting maps.