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Last updated: April 9, 2026, 11:30 PM ET

Global Soccer Business

FIFA announced pricing for the upcoming World Cup, introducing premium ticket tiers that demand up to $4,105 for a front Category 1 seat at the U.S. opener against Paraguay in Inglewood on June 12. This move to generate higher revenue follows a trend of maximizing gate receipts for major international tournaments. Separately, Major League Soccer saw FC Cincinnati exploring the potential acquisition of Brazilian superstar Neymar, who is currently starring for Santos, signaling continued aggressive investment by MLS clubs targeting global talent.