Rockstar's GTA VI showcase at Gamescom drew nearly 4 million live viewers across Netflix, YouTube, and Twitch. Following the trailer's release, the official Extended Look video on YouTube surpassed 14 million views in two days. Streams Charts reported 3,970,738 peak viewers across official and unofficial commentary streams.

Technical issues plagued Netflix and Twitch due to traffic spikes. Cloudflare data revealed a 16% increase for Netflix, 12% for Twitch, and 39% for YouTube. Rockstar's own website experienced a 172% global traffic surge following the launch.