Today, we’re introducing new AI-powered experiences to make ads more useful for people and easier for businesses. Sponsored Agents let people start a conversation with a business-sponsored agent after clicking an ad in Chat GPT. New tools in Chat GPT Work and Ads Manager make creating, updating, and analyzing campaigns easier.

After seeing a relevant ad, a user can ask a clearly labeled business-sponsored agent follow-up questions about fit, pricing, or next steps, then follow a link to the business’s website. Sponsored Agents are now being tested with select advertisers in the United States.

Advertisers can use natural-language prompts in Chat GPT with the Ads Manager plugin to turn a website or brief into a campaign, understand performance, and get recommendations. They can review and edit suggested copy and imagery, opt into AI-powered text customization, and automatically translate ad copy to a user’s preferred language.

OpenAI is also integrating Chat GPT Ads with Hub Spot and Shopify. Businesses using Hub Spot can connect an account, create ads, track performance, and follow up on leads. US-based Shopify merchants can use the new Chat GPT Ads app in the Shopify App Store and track performance through Shopify Catalog. The app will be available internationally in markets where Chat GPT Ads are available starting September 23.