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Visma's M&A Strategy

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European tech founders face a familiar dilemma in acquisition deals: financial gain versus operational freedom. Visma has rewritten this playbook, demonstrating how successful acquisitions allow founders to de-risk while preserving future upside through earnouts. Their approach offers a strategic alternative to traditional funding routes that often sacrifice autonomy.

Unlike VC funding that dilutes ownership without guaranteed larger payouts, Visma's model maintains founder control while providing security. The Norwegian software giant has perfected this balance, creating value for both acquirers and founders who seek growth without sacrificing operational independence in their businesses.

According to Sifted data, 753 startups were acquired across Europe between May 2025 and May 2026, showing only a slight decrease from the previous year's 804. This stability suggests European tech founders increasingly view acquisitions as a viable path forward in uncertain economic times.