Hertility CEO Helen O’Neill tackles a stark reality: over 700k UK women await gynecological care, with conditions like endometriosis taking nine years to diagnose via NHS systems. “Collecting data from women on the third day of their menstrual cycle at scale is technically challenging,” she explains, highlighting logistical barriers in clinical trials. Hertility’s solution? A telemedicine platform offering same-day gynecological appointments, ultrasounds, and IVF services, slashing diagnosis times to eight days with 98-99% confidence — a game-changer for conditions historically shrouded in diagnostic delays.