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Sixth Street Targets Asian Sports Deals

PE International •
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Sixth Street, a multi‑strategy private markets firm, is eyeing sports investments across Asia‑Pacific. The firm’s head of Asia‑Pacific, Stuart Wrigley, says it has already scoped opportunities in Japan and India as part of a broader regional push. Sixth Street’s first direct sports deal came in 2012 with a senior credit investment in Mandalay Entertainment Group, which runs minor‑league baseball clubs.

After an eight‑year pause, the firm has now amassed at least nine sports investments, spanning the Boston Celtics, San Antonio Spurs, Real Madrid CF, and FC Barcelona, according to its website. The firm’s expansion reflects a growing appetite for high‑profile sports assets in emerging Asian markets, where fan bases and commercial revenues are rising rapidly. While details of specific targets remain under wraps, Sixth Street’s track record suggests it will seek partnerships that combine brand strength with monetisation potential, leveraging its multi‑strategy expertise to capture value in a fast‑growing sector.