Private equity giants including Apollo, CVC, Ares, and Sixth Street are being sounded out for a minority investment in Serie A's international media rights business. The process, advised by JP Morgan, expects to launch a formal auction this month, offering investors a share of future revenues in exchange for upfront capital.

Sixth Street has agreed to acquire a majority stake in Sunderland AFC Women, marking the firm's first entry into UK football. The investment reinforces private equity's growing focus on women's sport and adds Sunderland as the second club in Bay Collective, Sixth Street's multi-club platform.

154 Partners has closed its debut private equity fund at $400 million, reaching its hard cap as investor appetite persists for lower mid-market strategies. The firm, backed by Blackstone veteran David Blitzer, targets smaller businesses across sports and services supporting the sports ecosystem.