Bluestone Equity Partners has announced a three-year partnership with USA Archery ahead of the 2028 Los Angeles Games. The deal includes sleeve sponsorship on uniforms worn by Team USA athletes during international competitions and training, marking Bluestone's first formal sports partnership of this kind.

Bobby Sharma, Bluestone's Founder and Managing Partner, brings unique insight to the collaboration after serving on USA Archery's Board of Directors from 2021 to 2024. The firm's investment reflects confidence in U.S. Olympic sport's institutional strength as athletes prepare to compete on home soil. USA Archery, founded in 1879, supports over 40,000 members across all 50 states and sanctioned hundreds of competitions annually.

In 2025, USA Archery athletes secured 52 international medals across World Cups and global events, demonstrating the program's competitive momentum. The sponsorship aligns with Bluestone's broader strategy within the sports, media, and entertainment ecosystem, complementing its governance involvement across global sports platforms. Rod Menzer, CEO of USA Archery, emphasized that Bluestone's support will be visible on uniforms as athletes compete internationally, noting the firm's long-standing engagement within the organization's governance structure demonstrates shared commitment to excellence and sustained competitive success.