Private equity firm Bluestone has invested in Selkirk Sport, a manufacturer of pickleball equipment. As part of the deal, Bluestone’s Walker Brumskine will join Selkirk’s board of directors, while Shaaz Khan will join as a board observer. The transaction underscores the growing investor interest in the fast-expanding sport.

Pickleball’s popularity has surged, attracting both recreational players and serious athletes. Selkirk, known for its paddles and gear, stands to benefit from Bluestone’s capital and strategic oversight. This investment follows a wave of deals in the sports equipment sector, where private equity seeks to capitalize on niche, high-growth markets.

The move positions Selkirk for accelerated growth and potential market expansion. With Bluestone’s board involvement, the company may pursue new product lines or strategic acquisitions. Investors will watch how this partnership influences Selkirk’s competitive standing against rivals like Onix and Paddletek in the burgeoning $1 billion pickleball industry.