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Renovus-Backed Definian Acquires Incite Analytics

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Definian, a Chicago-based data solutions provider backed by Renovus Capital Partners, has acquired Incite Analytics, a Northville, Michigan-based data analytics consultancy. The deal marks Definian's third strategic acquisition since 2023 as part of its growth strategy. Financial terms were not disclosed.

As part of the transaction, Incite founder and CEO Matt Griffin will join Definian as senior vice president of insights and AI, while co-owner Rita Brasler will assume the role of insights practice lead. The acquisition expands Definian's industry footprint into automotive and mobility sectors, strengthening its position in the enterprise data space.

Founded in 1985 as Premier International and rebranded in 2025, Definian continues to execute on its focused growth strategy. Jane Buckley, vice president of Renovus Capital Partners, noted that the addition of Incite enhances the company's analytics depth and creates long-term growth opportunities. This acquisition represents the latest step in Definian's expansion as a scalable platform in the data solutions market.