Incline Equity Partners has taken a stake in Atlanta‑based West Physics, a firm that tests and consults on medical and health physics. Founder‑CEO Dr. Geoff West, who launched the company in 2002, will continue to run operations. No transaction value was disclosed, but the backing signals private‑equity interest in compliance services for high‑cost imaging assets.

West Physics specializes in performance verification of MRI, CT and X‑ray systems, ensuring manufacturers’ specifications and regulatory standards are met. Hospitals and imaging centers rely on such testing to avoid costly downtime and maintain accreditation. The infusion of capital could accelerate the firm’s geographic expansion and broaden its consulting portfolio, addressing a growing demand for safety oversight as imaging volumes rise.

For investors, the deal underscores a niche but steady market where regulatory compliance intersects with high‑technology equipment. As reimbursement pressures push providers toward efficiency, reliable physics testing becomes a cost‑control lever. Incline’s involvement may also position West Physics for future roll‑ups in the fragmented testing sector, sharpening its competitive edge against larger service conglomerates.

The partnership arrives as the U.S. Food and Drug Administration tightens oversight of diagnostic imaging, prompting facilities to seek third‑party verification. With capital from Incline, West Physics can invest in advanced calibration tools and hire additional physicists, potentially capturing a larger share of the $8 billion compliance market projected for the next decade.