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HSG seals majority stake in Golden Goose, boosting luxury sneaker play

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HSG closed a majority investment in Italian sneaker label Golden Goose, handing the brand a new controlling owner. Former Gucci boss Marco Bizzarri joined the board as non‑executive chairman, signalling a strategic shift. It also gives HSG entry to Golden Goose’s global distribution channels and its Asian retail base.

Golden Goose reported a 10% year‑on‑year revenue jump in Q1 2026, reaching €173.2 million. Permira, which backed the label for six years, stays on as a minority shareholder, while sovereign investor Temasek and its affiliate True Light Capital entered the cap table alongside HSG. Funds will target new product lines and U.S. store expansion.

The transaction values Golden Goose at roughly €1.3 billion, positioning it among the most expensive recent luxury‑fashion deals. Investors will gauge whether the brand can sustain growth beyond its sneaker niche and translate runway buzz into consistent cash flow. Margin discipline will be crucial as the brand scales.