Citation Capital has invested in World Travel Holdings, a Fort Lauderdale-based travel distributor operating franchise brands including Dream Vacations and CruiseOne. The company, established in 2005, will continue under the leadership of co-founders Jeff and Brad Tolkin, who maintain significant ownership interests. This deal represents Citation's entry into the leisure travel sector.

World Travel Holdings generates $2.5 billion in annual booking volume, positioning it as a substantial player in the travel distribution market. The Tolkin brothers will continue leading day-to-day operations, suggesting continuity in business strategy. Financial terms of the investment were not disclosed, though the deal signals confidence in the company's market position despite ongoing industry challenges.

The investment comes as private equity firms show renewed interest in travel companies recovering from pandemic disruptions. World Travel Holdings' franchise model offers scalability that likely attracted Citation's interest. This partnership could accelerate the company's expansion plans in the competitive leisure travel marketplace, where scale and brand recognition increasingly determine market share across distribution channels.