Private equity firm Brand Velocity Group has completed the purchase of RCX Sports, a youth‑sports platform based in Roswell, Georgia, from Raine Partners. The deal brings a portfolio of licensed programs linked to the NFL, MLS, NBA, WNBA, MLB and NHL under new ownership. Founder‑CEO Izell Reese and his management team will remain in charge throughout the transition year ahead.

The acquisition is backed by a syndicate that includes Hamilton Lane’s impact platform, St. Cloud Capital, Darco Capital and Three Ocean Partners. High‑profile athlete investors such as Eli Manning, Emmitt Smith, Larry Fitzgerald and Jameis Winston also participated, signaling confidence that the platform can expand access and deepen league‑community partnerships across North America for youth development and growth in the sector.

RCX will retain its brand identity and existing licensing agreements, allowing it to continue operating under the same name while leveraging Brand Velocity’s resources. Investors expect the deal to accelerate national participation and generate new revenue streams from community programs. The transaction underscores growing private‑equity interest in scalable, league‑affiliated youth sports platforms for sponsors and fans across the country overall.