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Alpac Capital snaps up Balkan news group Adria

Bloomberg Markets •
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Alpac Capital announced it will acquire the Adria News Network, a regional media group with outlets in Bosnia, Croatia, Montenegro, Serbia and Slovenia. The deal, disclosed in a Friday statement, transfers ownership from United Group BV to the private equity firm. By adding a cross‑border news platform, Alpac expands its footprint in the Balkans, a market where media consolidation has significantly accelerated.

The acquisition gives Alpac immediate access to audiences totaling several million across five countries, an asset class prized by advertisers seeking regional reach. Existing Adria properties include television channels and digital portals that have historically relied on United Group’s distribution network. Retaining those ties could smooth the transition and preserve revenue streams while Alpac evaluates long‑term operational synergies.

Investors will watch how Alpac finances the purchase, as the price was not disclosed and could affect the firm’s balance sheet. The move also signals a broader significant trend of private capital targeting fragmented media assets in Central and Eastern Europe, where regulatory environments differ from Western markets. The deal finalises United Group’s exit from the regional news segment.