Brand Velocity Group has acquired RCX Sports, a Roswell, Georgia-based youth sports platform backed by major professional leagues. RCX manages official licenses for NFL, MLS, NBA, WNBA, MLB and NHL, giving the acquirer significant exposure to organized youth athletics across North America.

The transaction draws support from an investor group including Hamilton Lane's impact platform, St. Cloud Capital, Darco Capital, and Three Ocean Partners. Notable athlete partners include Eli Manning, Emmitt Smith, Larry Fitzgerald, and Jameis Winston, bringing credibility to the acquisition.

RCX will continue operating under its existing brand with founder and CEO Izell Reese and management team intact. The investment aims to expand access, strengthen league partnerships, and drive further participation growth in the competitive youth sports market.