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Bow River backs Texas B2B advisor SBI with new stake

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Bow River Capital has taken a minority stake in SBI, a Southlake, Texas advisory firm that serves B2B companies. The private‑equity house did not reveal the purchase price. The deal follows SBI’s recent string of acquisitions, including Sales Readiness Group, Carabiner, Daydream and Brevet, signaling an aggressive expansion strategy. The partnership also gives SBI capital to fund further bolt‑on purchases and technology investments.

Founded in 2006, SBI built its reputation on scaling commercial‑technology providers. Its leadership team—founder and executive chairman Matt Sharrers plus senior partner Scott Gruher—will remain at the helm after the investment. The duo has overseen several deals, positioning SBI as a go‑to advisor for fast‑growing firms. Retaining the same executives suggests Bow River seeks continuity while leveraging the firm’s proven deal‑making track record.

For Bow River, the injection adds a high‑growth advisory platform to a portfolio already heavy on technology services. Investors may view the partnership as a way to capture upside from SBI’s recent roll‑up activity and its access to mid‑market B2B clients. The transaction underscores private‑equity interest in niche consultancies that can generate repeat revenue streams and deepen its service catalogue.