Banner Capital announced the appointment of McKay Potter as a principal, bolstering its sourcing and execution capabilities. Potter joins the Salt Lake City‑based firm, which was founded in 2020, to lead transaction sourcing, execution, and portfolio value creation across its core service sectors in the Western United States. He will also supervise portfolio companies’ operational improvements, a key lever for Banner’s value‑creation model.

Before joining Banner, Potter spent several years at Tower Arch Capital as a vice president, overseeing middle‑market buyouts. Earlier stints at Bain & Company and L.E.K. Consulting gave him experience in strategy and operational due diligence, skill sets that align with Banner’s focus on service‑oriented businesses. His consulting background equips him to assess market trends and guide portfolio firms through scaling challenges.

The hire signals Banner’s intent to deepen its footprint in the Western private‑equity market, where competition for quality service‑sector deals intensifies. With Potter’s deal‑making track record, the firm expects to accelerate fundraising and drive higher returns for its limited partners, reinforcing its growth trajectory since inception. The Western U.S. accounts for roughly 30% of private‑equity capital in service industries, making talent acquisition a competitive edge.