Bain Capital has agreed to acquire Vitabiotics, the UK's top-selling vitamin company, including its UK operations and the wider VB Group encompassing Meyer Organics in India and operations across Africa. Founded in 1971 by Professor Kartar Lalvani, Vitabiotics sells brands including Pregnacare, Wellman and Perfectil across more than 70 countries.

The investment will be led by Bain Capital's Asia private equity team, supported by the firm's global platform given Vitabiotics' presence in markets including India, China, Egypt and the wider MENA region. Professor Lalvani will become chairman emeritus on completion, while his son Tej Lalvani has served as group chief executive officer for the past decade.

"We see a compelling opportunity to help Vitabiotics build on its UK leadership and strengthen its global platform," said Rishi Mandawat, a partner at Bain Capital. The firm will bring sector expertise, portfolio resources and local market knowledge to support investment in innovation, e-commerce, international distribution and operational capability.

Houlihan Lokey advised the seller, while Rothschild & Co advised Bain Capital. Completion remains subject to customary closing conditions, including regulatory approvals.