Brendan Wallace, co-founder and CEO of Fifth Wall, argues that the future of proptech lies beyond traditional vertical solutions. The Los Angeles-based firm, with roughly $3 billion in commitments, has backed companies like Procore and OpenDoor. Wallace sees AI expanding the sector’s definition to include horizontal software and full-stack real estate operators.
He highlights a major investment in Higgsfield, a visualization tool now used by real estate agents to create immersive property tours from blueprints. Another $135 million went to Atoms, a company building physical spaces using autonomy and robotics. Wallace believes many funding analyses miss these broader trends, as capital flows into startups that own and operate real estate directly.
As AI makes niche apps easier to replicate, he sees greater value in platforms that are harder to build internally. The shift signals a move toward deeper integration between technology and physical property ownership.
Source: Crunchbase News · Summarized by HeadlinesBriefing