Private Equity 8 Hours

Last updated: May 2, 2026, 2:30 AM ET

Private Equity & Venture Capital

Direct-to-consumer brand Musely secured $360 million in non-dilutive funding from General Catalyst to aggressively accelerate customer acquisition efforts in skin, hair, and menopause care. This unique financing structure allows the company to deploy substantial capital without immediately ceding equity stakes to its primary venture backer General Catalyst, marking an interesting shift in growth financing strategies for digital brands.