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Last updated: May 2, 2026, 5:30 PM ET

Venture & Growth Equity Funding

Direct-to-consumer brand Musely secured $360 million from General Catalyst using a novel, non-dilutive funding structure designed to avoid equity dilution. The capital infusion is earmarked to aggressively super-charge customer acquisition efforts for the skin, hair, and menopause care platform, signaling a shift in how growth-stage companies are accessing liquidity without ceding ownership stakes Musely secured $360M.