HeadlinesBriefing favicon HeadlinesBriefing.com

Sunday Reboot: Mac Scheduling and Ternus Transition

AppleInsider •
×

In this week's Sunday Reboot, Apple's inconvenient Mac launch timing and the transition from Cook to Ternus nears its conclusion. Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.

It is the pre-i Phone event season, and the media is hard at work preparing for what Apple will be showing off in its early September event. It's usually a busy period, with lots of pre-writing of pieces that will be adjusted and added to as Apple makes its announcements. Except this week, Apple decided to change things up a lot. It announced some products way earlier than we expected. Cue a week of writing about the Mac Studio, the Mac mini, and the new M6 generation of Apple Silicon.

To people covering Apple, this meant a sudden influx of launches to analyze and write about at length. This wouldn't entirely be a bad thing, except that we were expecting Mac stuff to arrive either during the September event or in October. The Mac preparations usually happen after the i Phone launch posts. This meant the Mac posts this week were created with no pre-made elements, no prep work. Doing it live.

The real question is whether Apple has more products that it could put out in October to warrant a second event. With some of its Mac lineup already announced, that reduces the potential pool of Mac updates. With this year introducing a folding i Phone that will eat into the September event's time, we may see Apple keeping its OLED i Pad mini update for the October one, alongside a much smaller collection of Mac Book launches. This early batch of Mac launches could well be in service of creating two events that have far fewer products on show. For us at least, it helps spread the stress out a little. Cook out for Ternus. The week ahead will be a major one for Apple's history. Apple CEO Tim Cook is vacating his role for a similar board-based one, and giving it up for hardware chief John Ternus.