In more than 100 countries, Apple has launched a new initiative that bundles Apple TV and Apple Arcade subscriptions into iCloud+, at no extra charge. Rather than the pricier Apple One bundles, rolling everything into iCloud+ now seems to be the company’s strategy for services growth in smaller territories and price-sensitive developing markets. This will clearly boost the access of Apple’s content services in these markets.

Eligible iCloud+ customers can then upgrade to a full Apple Music plan at a reduced price. iCloud+ with Apple TV and Apple Arcade is rolling out this month to users in the listed markets, including India, Brazil, Nigeria, Kenya, and many others across Africa, Asia, Latin America, and the Middle East. As part of this rollout, the Apple TV service is now available in 59 new countries that it never was before, for a total reach of 170 countries. Obviously, with this announcement, it seems like Apple is mostly giving up on pushing Apple One bundles in these markets, as the value-for-money offered by the new iCloud+ deal is substantially better.