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A day in the life… with Imagi founder Dora Palfi | Sifted

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Dora Palfi is the cofounder and CEO of Swedish edtech Imagi, which has developed an AI education platform for schools. Her day begins early, often before sunrise, as she reviews updates from teams across multiple time zones. Palfi prioritizes hands-on engagement with educators and students using the platform, believing direct feedback shapes product development.

She typically starts her morning by checking messages and reviewing progress reports from Imagi\u2019s offices in Stockholm, Berlin, and London. Palfi then joins virtual stand-ups with engineering and curriculum teams, focusing on upcoming features and classroom integrations. Her schedule includes mentoring sessions with startup founders and reviewing applications for Imagi\u2019s education fellowship program.

In the afternoon, Palfi meets with school district partners in the U.S., discussing pilot programs and teacher training initiatives. She also collaborates with researchers at institutions like MIT and Stanford University on studies measuring AI\u2019s impact on student learning outcomes. These partnerships help validate Imagi\u2019s approach to ethical, inclusive edtech.

Evenings are reserved for strategic planning and investor discussions. Palfi often reflects on user testimonials and classroom videos, reinforcing her commitment to making high-quality AI education accessible globally. She credits her team at Imagi for driving innovation daily.