Apple's "Surprise and Shine" event introduced the iPhone Duo, a new foldable device featuring a dual-screen design that replaces the traditional Home button. Pricing starts at $999, with pre-orders beginning September 20 and release in October. The device runs iOS 27.1 and supports a USB-C Apple Pencil for note-taking, though the Pro model is required for compatibility.

The event also showcased the iPhone 18 Pro and Pro Max, highlighted by the new A20 Pro 2nm chip. These models feature a variable aperture camera system and come in four new color options. Storage upgrades carry a significant price hike, with the 1TB model costing $300 more than the base configuration. Battery life improvements are notable, with the Pro Max reaching up to 45 hours of playback.

New Apple Watch models and AirPods 5 were also announced, completing Apple's product lineup refresh. The company emphasized enhanced cooling systems in the Pro models and expanded color availability across the range.