Apple Fifth Avenue in New York is set for the iPhone 18 Pro launch, with the iconic glass cube transformed to match the new Burgundy and Glacier finishes. CEO John Ternus expressed excitement for tomorrow’s event, hinting his presence at the store. The article highlights the upcoming "Surprise and Shine" event on September 9, 2026, where the iPhone 18 Pro, Pro Max, foldable iPhone Duo, Apple Watch Series 12, Ultra 4, and new AirPods 5 are expected.

Trend Force has already released price estimates, projecting the iPhone 18 Pro at $1,249, up from the iPhone 17 Pro’s $1,099. The piece also notes Apple’s live streaming options and directs readers to related coverage and forums.