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Last updated: May 3, 2026, 2:30 AM ET

Consumer Hardware Pricing

Apple retailers are offering steeper discounts on the MacBook Pro line this month, driving prices for the 14-inch and 16-inch models equipped with the M5 Pro and M5 Max chips down to a record low of $1,949. This aggressive pricing strategy aims to stimulate demand ahead of the expected fall hardware refresh cycle, particularly for high-end configurations previously selling closer to $2,500.