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Victoria's Secret Raises Sales Outlook Amid Cooling Growth

Wall Street Journal US Business •
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Victoria's Secret raised its annual sales forecast to between $7.1 billion and $7.18 billion on Thursday, citing progress on its turnaround strategy. The lingerie retailer's upbeat outlook contrasts with a slowdown in second-quarter sales growth. The company now projects full-year revenue in the higher range of previous estimates, signaling confidence in its restructuring efforts despite softer recent performance.

Investors reacted positively to the news, viewing the raised guidance as a sign of stabilization in a competitive market. The company's focus on product innovation and brand relevance appears to be yielding early results, even as top-line growth moderates.