Hundreds of Spanish teenagers wearing loafers, cropped white pants, and Barbour jackets cheered at a Madrid concert by the band Avenida, singing their hit "Cayetano" — a term reclaimed by young conservatives to describe their preppy, tradition-focused identity. After eight years of left-wing government, self-described Cayetanos have claimed the counterculture mantle, opposing policies on immigration, feminism, and what they call "woke politics" while embracing bullfighting, the Catholic Church, and nationalist pride. The aesthetic spans mainstream conservative voters and supporters of the far-right Vox party, and appeared during pandemic-era anti-lockdown protests dubbed "The Cayetano Revolt."

Engineering student Gonzalo Fernández de Heredia, 22, said the style represents pride in "our country's roots, the bullfighting, the church, the way we dress." Participants reject accusations of racism or homophobia but view multiculturalism and feminism as threats to Spanish identity. The movement includes young women like Pilar Izquierdo, 24, who embraces the floral dresses and traditional gender roles associated with the look. Avenida's cover of a decade-old song originally mocking Cayetanos exemplifies the movement's confidence in reappropriating the label.