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Tim Cook on Steve Jobs: Apple's CEO Reflects on 1998 Hiring

MacRumors •
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Tim Cook shared a reflective letter about joining Apple in 1998 and his mentorship under Steve Jobs, published by The Steve Jobs Archive. Jobs convinced Cook to join during a critical period when Apple was struggling to survive, with many doubting the company's future. Cook recalled their first conversation, describing Jobs' passion and vision as instantly dissolving his trepidation.

Cook called joining Apple the best decision of his life, trading 'a job for a purpose' that still drives him today. The Steve Jobs Archive released Cook's letter alongside contributions from other influential figures including Jony Ive, Disney CEO Bob Iger, and designer Dieter Rams. These letters were previously shared only with Archive fellows and are now publicly available for free on the web and in the Apple Books app.

The Archive, launched by Jobs' friends and family in 2022, released the collection on what would have been Jobs' 71st birthday. Featuring quotes, photos, videos, and emails from Jobs, the Archive also offers fellowships to young creators. Cook's reflection underscores how Jobs' mentorship shaped not just Apple's trajectory but his own leadership philosophy, highlighting the enduring impact of their partnership on technology and innovation.