Apple has sent out invitations for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invite suggests that the rumored MacBook models with touch-enabled OLED displays will keep the MacBook Pro name rather than the once-rumored "MacBook Ultra" branding.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple would expand its lineup of "Ultra" products this year was off the mark.
Apple is expected to introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, according to Bloomberg. The launch will also include a 14-inch M6 MacBook Pro and an M6 iMac. The timing follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini.
Bloomberg's Mark Gurman described the Los Angeles gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman also reported that Apple is planning a two-day showcase for content creators in Los Angeles on October 27 and October 28. Unlike a traditional Apple Event, there will be no live-streamed video, as these are designed as hands-on experiences for creators.
Source: MacRumors · Summarized by HeadlinesBriefing