Apple is targeting 16 million MacBook Neo shipments in 2027, doubling the current year's forecast, according to supply chain sources from DigiTimes. The laptop line, first released in March 2026 with the A18 Pro chip and 8GB RAM, comes in Silver, Blush, Citrus, and Indigo.
Apple raised the starting price from $599 to $699 in June as part of a broader Mac and iPad re-pricing. A second-generation MacBook Neo with an A19 Pro chip and 12GB RAM is planned for 2027. CEO John Ternus cited MacBook Neo shipments as the primary driver of record Mac sales in fiscal 2026.
Supply chain sources indicate that a potential March refresh could align with the 16 million target. Analyst Mark Gurman reported on the upcoming second-gen release. The company continues offering $100 discounts to college students and educational staff.
Source: MacRumors · Summarized by HeadlinesBriefing