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Apple's Upcoming Beats Headphones Surface in Second Color via Lamine Yamal Teaser

MacRumors •
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Football star Lamine Yamal has given fans another look at Apple's upcoming Beats over-ear headphones, this time revealing an ivory or stone color variant alongside the pink version he teased previously. An Instagram Story photo captures Yamal greeting a fan while carrying a bag with both headphone colors hanging from the strap, though the image provides limited product details.

The unreleased headphones first surfaced in an FCC database filing a couple weeks ago, suggesting a launch is imminent. However, Apple hasn't confirmed whether these represent an updated Beats Studio Pro or an entirely new model line. No official specifications, pricing, or release date have been disclosed despite the celebrity endorsements generating buzz ahead of the World Cup.

This marketing approach reflects Apple's strategy of leveraging high-profile athletes to build anticipation for Beats products, which have struggled to maintain market share against competitors like Sony and Bose in recent years. The headphones will need compelling features beyond fresh color options to stand out in a crowded premium audio market.

Yamal's involvement makes sense given his rising profile as a young Spanish football sensation, and Apple likely sees his World Cup participation as an opportunity to showcase the headphones to a global audience. The company has previously used athlete partnerships for Beats promotion, though these new models appear to be taking a more traditional over-ear design approach.