Apple discontinued its iconic (PRODUCT)RED product line after 18 years, with the final items—including the iPhone 14 Silicone Case—selling out online last month. Since 2006, the tech giant partnered with (RED), co-founded by U2’s Bono, to support The Global Fund, raising over $1 billion globally to combat HIV/AIDS, tuberculosis, and malaria in Africa. Though the (PRODUCT)RED branding is retired, Apple reaffirmed its commitment to fundraising via its Apple Pay donation program, which contributed $3 million to The Global Fund in 2025 alone.

The move marks the end of an era for Apple’s (PRODUCT)RED accessories, which included iPhones, iPads, and Apple Watches. Recent models like the iPhone SE 3 and Apple Watch Series 9 were among the last to feature the vibrant red hue. While no official timeline exists, Apple’s history of limited-edition colors suggests the shade could reappear.

Speculation about a revival centers on the iPhone 18 Pro and Pro Max, rumored to debut a “deep red” finish in 2026. Industry analysts suggest this may echo (PRODUCT)RED’s aesthetic, though likely with a darker, burgundy tone. If adopted, it could signal a renewed partnership with (RED) or a standalone design choice.

Despite the (PRODUCT)RED discontinuation, Apple’s philanthropic efforts persist. The company’s annual donations and ongoing collaboration with (RED) ensure continued support for global health initiatives, even without the signature color’s product tie-ins.