Apple is reportedly developing a new MacBook Ultra model featuring an OLED display and touchscreen technology, which would position it as a premium offering above current M5 MacBook Pros. According to Bloomberg's Mark Gurman, the device would not replace existing models but instead sit above them, enabling a higher price point—potentially a 20% increase similar to past OLED launches. This aligns with Apple's strategy to expand its product lineup, including the $599 MacBook Neo and upcoming foldable iPhone priced around $2,000.