Amazon has slashed every Apple Watch model to a record low ahead of Prime Day, kicking off deals a day early. The Series 11 now sells for $279 (42 mm) and $309 (46 mm), each $120 off the standard price. The SE 3 starts at $199 for the 40 mm case, a $50 reduction. Both Midnight and Starlight aluminum colors are included, but only GPS models see the discount.

The high‑end Ultra 3 also joins the clearance, dropping to $649 from $799, shaving $150 off and beating its previous low by roughly $50. Both Natural and Black Titanium finishes are available, giving buyers a premium option at a mid‑range price point. The price cut also applies to the 41 mm case size. These cuts reflect Amazon’s strategy to drive early traffic before the official Prime Day kickoff.

Consumers hunting for a smartwatch upgrade now face unprecedented pricing, making entry‑level and flagship models more accessible. Retailers will likely feel pressure to match or undercut these Amazon offers, especially as competitors roll out their own summer promotions. This may accelerate Apple’s focus on services and health features. The current discounts effectively set a new baseline for Apple Watch pricing through the holiday shopping season.