Apple has refreshed its Keynote, Numbers, and Pages apps with new features across iPhone, iPad, and Mac. The updates introduce both free and paid features, with some exclusive to subscribers of the recently launched Apple Creator Studio bundle. The bundle, priced at $12.99 monthly, provides access to professional creative apps like Final Cut Pro and Logic Pro.

For users on iPhone and iPad, the updated apps available in the App Store include both free and paid features. However, on the Mac, existing versions of these apps will no longer receive new features. To access the latest updates, including free ones, users must install the new Apple Creator Studio editions of the apps, which include features powered by AI such as Auto Crop.

Free updates for all users include a more fluid interface with Liquid Glass, access to advanced menu options, and new shapes. Apple Creator Studio subscribers gain access to exclusive content like new themes and templates, and a Content Hub for photos and graphics. These updates reflect Apple's ongoing strategy to enhance its productivity suite and compete with Microsoft Office.

This move signals Apple's effort to bolster its creative ecosystem and encourage subscription revenue. With features like AI-powered image editing and content suggestions, Apple is aiming to provide a more comprehensive and streamlined experience for content creators. The launch of the Creator Studio bundle indicates a larger push into professional-level tools.