Apple's new Apple TV 4K, announced today, is even more expensive than the previous model, with U.S. pricing set at $299.
The new Apple TV 4K comes in only a single configuration, with 128GB of storage, Wi-Fi 7, and an Ethernet port. The previous model had two configurations, most recently priced at $199 and $249 in the U.S. following an earlier price increase. The starting price has now climbed from $129 to $299 this year.
The increase marks a sharp jump for buyers who had been waiting for a refreshed model. The earlier price rise in June had already pushed the Apple TV line higher, and the new model extends that trend with a higher entry point and no lower-priced option.
Apple's announcement follows a series of leaks about its upcoming products, including a new smart home hub, a HomePod mini 2, and a new Apple TV 4K, according to reporting ahead of Apple's "Welcome home" event in New York. Readers considering a purchase should weigh the higher price against the upgraded connectivity and storage in the new model.
Source: MacRumors · Summarized by HeadlinesBriefing