Apple, in collaboration with Design Miami, is highlighting four creative projects from emerging designers in this year's 'Designers of Tomorrow' exhibition, which opens today at Hôtel de Maisons in Paris. Now in its second year, the initiative was selected by a jury that included Apple's vice president of industrial design, Molly Anderson.
This year's theme, presence, asks what still holds the public's attention amid the hurried pace of the modern world. Designers Salem S. Charabi, Isabel Rower, Yoonjeong Lee, and Parafernalia (Genki Matsumura and Sebastián Zorrilla) created original works meant to invite reflection, engage the senses, and kindle curiosity. Rodman Primack, the program's curator, said the works demonstrate the power of objects to shape our physical environments and transform the human experiences possible within them.
Apple's press release details how each designer used its products. Charabi relied on a MacBook Pro for sketching and 3D modeling, while Lee used an iPad Pro and Apple Pencil to sketch ideas and take notes. Rower used an iPhone to document her creative process and Keynote to experiment with images and text, and the duo behind Mexican studio Parafernalia collaborated remotely between Monterrey and Mexico City using an iPhone, iPad Pro, and Procreate via FaceTime.
As with Apple's recent showcase of the "From Earth to Sky" fashion collection, the exhibition may look like a marketing effort. Still, design enthusiasts may find it interesting to see how professionals use familiar tools to produce such different creative work.
Source: 9to5Mac · Summarized by HeadlinesBriefing