Apple trimmed the iPhone 17 Pro lineup by 1,000 yuan on China’s JD.com and Tmall platforms ahead of the 618 shopping festival. The official Apple Store on Tmall applied the straight discount, while JD.com combined trade‑in deals to push some Pro models down to 6,999 yuan (about $968), the cheapest price since launch. As Apple seeks to sustain momentum after a strong launch quarter.

The regular iPhone 17 saw its first sizable markdown, with selected configurations now listed at 4,499 yuan (≈$622), slipping below the 6,000‑yuan national trade‑in subsidy ceiling that offers a 15% rebate up to 500 yuan. Huawei responded by cutting prices on its flagship foldables, prompting analyst Liu Dingding to note the high‑end market is now a direct Apple‑Huawei showdown.

Apple’s iPhone 17 series has driven a surge in Chinese sales, delivering $26 billion in Q1 revenue—a 38% year‑over‑year jump and the company’s strongest regional performance ever. China now represents roughly one‑fifth of Apple’s global turnover, and the festival‑time discounts aim to capture replacement demand as competition from Huawei, Xiaomi and Vivo intensifies. The move also pressures rivals' pricing strategies.