Bloomberg’s Mark Gurman said that “everyone” inside Apple internally calls the upcoming foldable iPhone the “iPhone Ultra,” though he cautioned that this does not guarantee the final name.\n\nHis remark followed Max Weinbach’s critique that the “Ultra” moniker does not suit the device, because Apple’s Ultra branding already denotes the most capable version of a product line and the foldable may not clearly outclass the iPhone Pro.\n\nGurman’s comments were made in the context of a broader roundup that includes Apple’s legal dispute with OpenAI, which threatens rival hardware plans, and a report that Apple has shelved two unreleased Mac Pro models, codenamed J170 and J190, before they ever reached market.\n\nAdditionally, Bloomberg reported that Oppo‑owned OnePlus may exit the U.S. and European smartphone markets as part of a larger restructuring, while Realme, another Oppo brand, is also pulling out of the Chinese market. If the foldable reaches production, it could become Apple’s first dual‑screen smartphone, positioning it against Samsung’s Galaxy Z Fold series. The device is expected to launch in 2027, offering a larger display and enhanced camera capabilities.

Analysts believe it could revitalize Apple’s premium smartphone segment.